Love Handbags for life...

Eco-friendliness is an important theme in 2008 (– obviously not just concerning handbags) – as shown by the success of the Anya Hindmarch Bag.

As I mentioned before, according to Mintel, the global supplier of consumer, media and market research, the appearance of the Anya Hindmarch eco-friendly cotton bag with the slogan "I'm not a plastic bag" that flew off the shelves last year and was proudly sported by the likes of Keira Knightley and Lily Allen - despite costing just 5 quid – has marked the turning point in attitude.

A bag is not necessarily desirable because of the price tag anymore – partly because these days the must-have handbag looks are quickly translated to the high street. Another point is that other values have become desirable besides the display of wealth – such as environmental conscience.

Make it a habit this year to bring re-usable cotton or jute bags along when you go grocery shopping! And there are some awesome handbags out there made from recycled or even biodegradable materials. Fashion has the power to influence people’s behavior. Let us embrace this fashion and do something good for the planet.